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Marketing communication as a basic element of marketing
MITÁŠOVÁ, Hana
The main goal of the diploma thesis was to find out what forms of marketing communication Benzina Orlen gas stations use when communicating with current or future customers and consumers and why. Based on the information obtained, Benzina Orlen was proposed to use other possible forms, including modern systems suitable for marketing communication.
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Marketing communication in selected company
HOŠINSKÝ, Filip
This diploma thesis investigates the problems of marketing communication in the selected company. The aim is determining the current condition of online marketing communication in selected company. Next steps and measures that are leading to improve marketing communication are deduced form the results of survey. We can divide the diploma´s thesis into several parts. The theoretical part is focused on technical terms and definition that must be understood for processing. We define concept of marketing communication. It was really important to focus on how marketing communication works and describe what tool is uses. In the last part is thesis focused on optimizing company website and social networks. In the practical part I research current condition of marketing communication in the company. The research was conducted using structured questionnaires. About 123 respondents were asked to complete the questionnaire. Questioning was realized since December to March. Most of questions are focused on shopping behaviour on internet and respondent's car preferences. Results and recommendations are discussed in the final part of this thesis. I am basing on the results that I got from the survey and personal investigation. The results were processed, and I created some measure or innovation that would lead to increasing effective online marketing communication in selected company.
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Market position of a private label
ŠEFČÍKOVÁ, Lucie
This bachelor thesis pursues private labels in retail chain Albert. The main purpose of this study is to determinate their position on the retail market from consumer perception. Another aim is to find out customer awareness of private labels. The thesis is devided into the theoretical and practical part. The theoretical part focuses on labels issue, especialy on position of private labels on the market. The practical part uses marketing survay, which is realized by online questionnaire survey. The goal of bachelor thesis is to evaluate customers preferences concerning private against commercial brands and their knowledge of private labels quality. The gained data will be used to formulate recommendations which would help to increase sold volume of private label products and improve customers awareness about private labels.
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The comparison of physical fitness in elder primary school children in a different types of Šumperk primary schools
Dusová, Veronika ; Krejča, Filip (advisor) ; Dlouhý, Martin (referee)
This dissertation focuses on a fitness level of schoolchildren in 7 A grade Primary School in Nový Malín and students in second year of an eight-year Grammar school in Šumperk, who belong to 12 to 13 age group. The theoretic part provides information and defines senior school age, physical activities, fitness level and free time activities. The practical part provides quantitative research, which is based on the theory and it is grounded on verification of research questions. It is followed by qualitative research which diagnoses the fitness level of schoolchildren and students by means of testing. The main aim of the dissertation is to discover and compare current fitness level of research cohort via four motoric tests of the test array called UNIFFITTEST (6-60). Partial goal uses a survey to discover the amount and content of free time activities. This dissertation compares the measurement values of our research with 2015 values. The outcome shows that schoolchildren in 7 A grade has higher fitness level than students in second year. According to survey, second year students have more free time and fewer students do any physical activities. At these physical activities both classes are not limited by school preparation. Moreover, a decrease of fitness level in boys was discovered compared to 2015...
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Management of nursery school with more separated workplaces
Pucandlová, Jana ; Trunda, Jiří (advisor) ; Lisnerová, Romana (referee)
Final thesis presents a comparison of the management of kindergartens, which are divided according to given specifications. This segmentation was the fact kindergartens with more separated workplace, which became the subject of further research. In the theoretical part defines the basic concepts of management. The survey is aimed at business functions. Terminology each function highlights the importance of the issue of management control. In the empirical part was used a quantitative survey questionnaire form created in Google Docs. The results were transferred to the clear graphs and tables for further use. Works by respondents from the region Mladá Boleslav, where forty-six nursery schools. Subsequent research was focused on qualitative research with a focus on kindergarten with more separated workplace. Respondents with personal meetings to answer questions formulated. These survey results were recorded in tabular summaries and further processed for further research. The information obtained with the respondents in managerial positions revealed an overall view of managing organizations. Followed by consultation respondents confirmed or clarified the statement recorded in the survey. The aim of this work is to compare kindergartens by factual data. Outcomes of the investigation and a summary of...
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Deputy Director - possible Level to the Position of Director
Srncová, Radana ; Trojan, Václav (advisor) ; Svoboda, Petr (referee)
This thesis deals with the application of approaches in current practice that consider the performance of the Deputy Director as an appropriate or necessary precondition for the future performance of the school principal or the school facility. This work investigates current approaches that are applied in practice by founders, directors and deputy directors of schools and school facilities. The work is based on the study of available literature and applicable laws in the Czech Republic. At the same time, it draws on international approaches currently applied in the field. The research was conducted through questionnaires and investigations of implementations in the selection of future directors. In addition, respondents' views of founders and directors of the inclusion conditions of the Deputy Director of the insolvency proceedings. Also, respondents' views on the possible acquisition of management skills by the acting deputy director were examined. The analysis of the research describes the state determined and recommends possible solutions for the questions in the next period with emphasis on the potential increase in the quality of the Czech education system.
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